Friday, 10 October 2014

Unit 29 - AS1 - Task 3

Understand the techniques of music videos

In this video I edited a couple of clips of people in animal suits dancing to a song in the background. In this video I used the following techniques; Cut to the beat, adding special effects and using split screen. I felt that in the video that I have embedded below, I have successfully carried out these techniques. 
Cutting to the beat is basically just cutting to another clip in the video in time with the beat of the song. To do this in the music video, I had to closely listen to when theres a significant beat in the song and place a marker there. Considering that theres a clip before that beat, I would cut that clip and cut to another clip. The beginning of the music I edited to, it was essential that I done this as there is an obvious beat to work around. 
Adding special effects to a music video can be anything from applying filters to the video to video transitions in between shots. I added special effects by mostly adding filters and distorting the video to make it look unusual. I done this at a point in the song where the song changes a bit and sounds different compared to the rest of the song, so the video goes along with the music and changes as the music changes.
Split screen is using two different clips and putting them on the same screen with one video on one and side and another video on another side. In my video i used two clips of animals dancing on either side of the screen.

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